Client: Goodcraft Store
Industry: E-commerce
Services Provided: AI & RPA Chatbot Integration, Cloud Migration (AWS)
The Challenge
Goodcraft Store is a faith-inspired e-commerce retailer with a large catalogue of books, Bibles, and lifestyle products. As the business scaled, customer support requests increased significantly—ranging from product recommendations to order inquiries. Simultaneously, the platform experienced performance bottlenecks during peak periods, which impacted user experience and conversion rates.
The client needed a scalable solution to:
- Provide real-time customer support and personalised product recommendations
- Automate routine customer interactions
- Enhance website performance and reliability
- Prepare the infrastructure for future growth and seasonal traffic surges
The Solution
Necta Technologies deployed a two-pronged approach: integrating an intelligent AI-driven chatbot and migrating the website infrastructure to Amazon Web Services (AWS) for greater scalability and security.
- AI-Powered RPA Chatbot Integration
Using a blend of AI, natural language processing (NLP), and robotic process automation (RPA), we developed and deployed a smart chatbot tailored for Goodcraft Store.
Key Features:
- Understands and responds to natural language questions (e.g., “Which Bible is best for teenagers?”)
- Provides personalised product recommendations based on browsing behaviour and preferences
- Assists with order tracking, FAQs, and general store navigation
- Available 24/7, reducing dependency on human support agents
The chatbot was designed to learn and improve over time, ensuring progressive enhancements in accuracy and relevance of responses.
- AWS Cloud Migration
We facilitated a full-scale migration of Goodcraft Store’s website and backend infrastructure to the AWS Cloud.
Migration Outcomes:
- Improved page load speeds and server reliability
- Auto-scaling capability for handling seasonal sales and traffic spikes
- Integrated security protocols, backups, and disaster recovery plans
- Reduced hosting and operational costs over time
The Impact
- +60% Reduction in Customer Service Queries Handled by Humans
- Thousands of user interactions successfully managed by the AI chatbot in its first 3 months
- Improved Product Discovery and Conversion Rates due to smart recommendations
- Seamless AWS cloud performance with 99.9% uptime during peak traffic periods
Conclusion
Through the integration of AI-powered automation and a robust cloud infrastructure, Necta Technologies helped Goodcraft Store modernise its operations, enhance customer satisfaction, and unlock new growth potential.
We don’t just build solutions—we empower brands to grow intelligently and sustainably.
