How Necta Technologies is enabling clients to harness AI ad creation through our creative partner, Petaltheory.
At Necta Technologies, we believe that digital transformation isn’t just about upgrading systems — it’s about unlocking new capabilities across the entire organisation. One such capability we’re excited to introduce to our clients is AI-powered advertising through Icon.com, the groundbreaking AI Admaker that is reshaping digital campaigns globally.
Why Icon.com Matters
Icon.com offers a seamless way to create high-performance digital ads using generative AI. From producing visually engaging creatives to optimising them based on platform-specific performance metrics, Icon removes the guesswork from ad production — all while speeding up time-to-launch.
This is especially relevant in a world where marketing teams are under pressure to deliver more content, faster, across increasingly fragmented platforms.
Necta’s Role: Technology Enablement
As a digital transformation firm, Necta Technologies focuses on helping organisations integrate the right technologies to achieve their goals. While we are not an advertising agency, we see the immense potential in AI-powered ad creation for our clients who run large-scale marketing campaigns, especially in retail, e-commerce, and consumer services.
Rather than handle creative production in-house, we enable this capability through:
- Technical Integration: We help clients set up and integrate Icon within their marketing stack or workflow.
- Platform Onboarding & Training: We guide internal teams or external partners on how to maximise Icon’s features.
- Partnership Facilitation: We collaborate with our sister company, Petaltheory.com — a full-service creative agency — to handle the execution, creative direction, and campaign rollout using the AI-generated assets.
Petaltheory: Creative Firepower, Now Supercharged with AI
With Icon, Petaltheory is able to enhance its creative services by rapidly generating and testing visual assets across formats, audiences, and channels. What would typically take days can now be done in minutes — with performance data guiding the process.
This means faster feedback loops, reduced production costs, and higher impact campaigns — all backed by a smarter AI engine.
Looking Ahead
We’re excited about the potential of AI tools like Icon.com not as replacements, but as accelerators of human creativity and digital performance.
At Necta Technologies, we remain committed to helping our clients find, integrate, and activate the right technologies. With Icon, we’re making it easier for our clients to stay competitive in the attention economy — while letting our partners at Petaltheory bring the creative magic.
